





The I’m Possible glow-in-the-dark basketball court on the rooftop of a 52-storey tower at the heart of a palm-shaped man-made island that can be seen from space. The court features Sudanese-British basketball player, poet, and activist Asma Elbadawi. She changed the game for women in the sport when in 2014 she successfully overturned the international Basketball Federation’s (FIBA) ban on religious headgear in professional basketball. With Dubai in the background, a city that constantly defies boundaries and symbolizes possibilities, the values shared by both adidas and Asma.