About

Irina is from a tiny town called Belebei (Russia, for everyone that’s not from Belebei), where she quickly fell in love with arts from an early age and discovered she wasn’t too shabby on the keys, unfortunately, a quick Google on a pianists salary changed her mind in terms of a career. With that in mind in 2007, she jumped on a plane to the Atlantic City with no plan and no idea what she was doing. Equipped only with one phrase “I’m Irina and I’m looking for a job” taken from ‘The English Language for Dummies’, and as it turns out, they were on the lookout for dummies, as she landed a job. She would spend her days printing 'I ♥AC' on cheap t-shirts for a living, not exactly what she had in mind. But the market for crappy shirts was booming, but why? (Irina wouldn’t even wear one to bed). It could only be one thing, advertising. And this is when she had an epiphany, she was going to sell people things that they didn’t want through advertising. She began her creative journey at the School of Visual Arts in New York that she graduated with honors and picked up a few shiny things to put in the trophy cabinet including The One Show, Clios and Art Directors Club, to name a few. After graduating from SVA, she landed a job at BBDO New York. Two years later, next on the boarding pass was Dubai, where she started as an Art Director at Ogilvy, then continued at IMPACT BBDO, HAVAS, and FGS Global. While working on global brands like Visa, Campbell’s, Mars, Dove, Unilever, Adidas, Essity, Etisalat, and many others, she continued collecting trophies at Cannes Lions, Effie, Epica, Warc, and Dubai Lynx, was published in Lürzer's Archive, Campaign UK, Campaign MENA, Ad Age, invited to judge student awards, and named High Potential Under 30 at ADC Europe. What now, you ask? Well, she moved to Zürich, where she found the perfect backdrop for her eclectic passions. Between learning German at Bellingua, hiking through the majestic Alps, and nurturing her love for flowers and vegetables in her garden, she’s also discovered a wonderful man who shares her zest for both adventure and daisies. Irina is now open to work in Switzerland, eager to channel her creative energy and green-thumb enthusiasm into new clients and projects. As for the adventure—it’s not over. In fact, it’s just beginning…